ADVANCED BUSINESS WRITING & COACHING
This course + coaching model is an ideal way to improve your business writing skills and efficiency in all business writing. Break through all blocks and write impressive, clear documents that support your career. You’ll receive live coaching sessions, fully focused on the real-time business documents you choose — such as a white paper, brief, strategy analysis, recommendations report, etc.
COURSE OBJECTIVES
√√Employ an efficient process for planning & organizing information.
√√ Eliminate “information dumping” in any document.
√√ Understand how to tier information appropriately to match multiple audience needs, including both internal and external, as well as executive readers.
√√ Ensure document content conveys information for business decisions, within a readily absorbed format.
√√ Eliminate jargon and bloat to streamline information.
√√ Write succinctly, using clear, engaging, and correct language.
√√ Write an executive summary that tightly summarizes the “so what” message
1
A more effective business writing process.
Because you need to convey complex and interrelated information and value to multiple internal and client audiences, concept mapping in this process will be stressed.
OUTCOME: Better organized documents, reduced writing time, and documents matched to objectives.
2
Clarify client goals, current writing strengths, and skill gaps, and define key documents that are valuable to your client's position
Once goals are clarified, skills will be sequentially honed across key documents: channel reports, reports to the senior team, emails to employees and clients, strategic vision statements, materialization reports, and sales tracking reports.
OUTCOME: Accurate individual writing assessment. Needed skills will be honed progressively across relevant documents. Client documents will better achieve your business objectives.
3
Provide specific instruction on your particular language style and syntax issues and opportunities:
Format enhancements, active voice, clarity, word choice, stronger conclusions, eliminating jargon, and business-speak. Grammar correction strategies are applied as errors are identified.
OUTCOME: A tighter, more interesting language that is grammatically correct and conveys confidence.
4
Skill gaps and writing requirements defined coaching focus.
This customized coaching focuses on those skills most relevant to client writing and business objectives.
COACHING SEQUENCE
(Note: This sequence is specifically developed for each client. It is fully focused on your goals, skill gaps, and writing requirements.)
Process
a. 6-Step Business Writing Process for Efficiency
b. How to best target audience
c. Best allocation of writing time
Concept Mapping
a. How to best plan documents and convey ideas – major focus to organize complex information
b. Best tools for concept mapping
c. How to deliver bad news
Prewriting Strategies for Efficiency
a. Concept mapping continued, including mobile apps for meetings and strategy sessions
b. Other prewriting techniques to increase speed
Process Fully Applied to Key Documents
a. Mapped weekly/ Monthly status reports and annual division reports.
a. Email productivity enhancements
b. Current issues and recommendations for writing downward to the team to accurately convey your client’s vision and confidence
c. Current issues and recommendations for writing upward to the executive team to accurately convey achievements and goals
Clarity
a. Techniques to hone clarity
b. Word choice
c. Clarity applied to division reporting and emails
Honing Clarity and Eliminating Bloat
a. Verb use to enhance clarity and voice
b. Power of short words
c. Eliminate business-speak and jargon
d. Apply clarity to email messages
e. Eliminate deadwood exercise in emails
Style and Leadership Voice
a. Style guides
b. Individual review for voice
c. Rhetorical techniques to convey a confident tone
d. Authenticity, voice, and caution about trends
Individual Grammar Error Tendency Corrections
a. Grammar errors identified
b. Correction plan and resources
c. Individual grammar error tendencies corrected in selected emails and status report
You will receive:
Twelve months of coaching, with 3 weekly sessions or 2 hours each for six months followed by 2 weekly sessions for a further six months. Breaks can be taken, and the time frame extended if flexibility better meets your goals.
Email support and review of interim coaching documents and phone support, as well as a full communication strategy, information flow, and voice review.
This program includes:
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Identification of your individual goals and writing requirements.
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A custom coaching plan.
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Review and correction of interim documents discussed during sessions (concept maps for planning, drafts, and final review).
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Deep integration into your job description and work requirements.
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Review and support for all work documents.
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Full guidance on strategic communication issues and leadership writing
Get in Touch
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