While there are various Revenue Management Systems (RMS) present in the market, and the decision depends on the hotel’s size and needs, there are some strategic considerations before implementing a system.

This article shares some of the most effective marketing strategies for hotels and resorts. With these hotel marketing tips, you can improve online visibility and maximise revenue as well.

We will look at a few clear and concrete examples that will aid you in asking pertinent questions and building a professional yet effective hotel marketing strategy for your establishment.

Every new calendar year comes with new opportunities to boost your hotel revenue! While the holiday season remains the same, trends change every year, allowing you to develop functional strategies and effective marketing plans. Although it’s good to rely on tried-and-tested methods, you also need to consider emerging trends.

In this article I will help you list the key market segments identifiable for your hotel's BCG matrix and ask yourself the following questions to help you prioritise and make the right choices

Any GDS you choose should function just as any other integration you have - it should simply connect to your hotel's Channel Manager seamlessly. So here's covering the basics:

What is “2-way synchronization”? 2-way synchronization is a real-time connection between a Channel Manager and a booking platform like...

Now that you know what a Channel Manager is, it is time to consider how to best use it: let’s learn about channel management and the best distribution strategies you can adopt at your hotel!

1. Will the Channel Manager Integrate with the Property’s Booking Engine? Properties with a direct booking channel often have a good...

Search for “hotel Channel Manager” on Google, and you will be amazed to see how many of them are available online! Which one to choose?!... Without further ado, here are our top 10 tips:

In this article, we’ll take a look at the average cost of a Channel Manager software and provide relevant information.

As we navigate our lives in an age of relentless technological advancements, we discover a growing narrative around innovative...

There are several definitions of what a Global Distribution System (or GDS) is and we could refer to any of those. However, for this article, we are going to suggest this: GDS are complex databases and reservation systems for flights, hotels, and auxiliary travel products like car hire and activities.

Hotel metasearch management software ensures you're not just another listing in that mix – it's the technology that automates your presence and bidding across these platforms to capture high-intent bookings.

Interacting with guests has never been easier for hotels in today’s digital world, which means guest expectations have never been higher. It’s important to rise to the occasion and use modern tools to communicate with them. Here are five impactful communication solutions your hotel should use to enhance the guest experience.

With dozens of booking engines promising to transform your website into a booking machine, how do you choose the right one? We've ranked the booking engines that actually deliver results to our global community of hoteliers. Not marketing promises – real conversion rates, proven ROI, and genuine hotelier satisfaction.

In 2024, the Swedish job market experienced significant shifts, underscoring the growing importance of adaptability and specialization ....

It's important to understand that purchasing a new Hotel PMS (short for Property Management System ) requires resources and time. With the right choice, you can significantly improve customer experience. Moreover, you can reduce errors like overbookings or duplicate bookings, increasing efficiency at every level of your hotel, from management to reception.

Channel Manager software automates hotel inventory, rates, and availability updates across all booking platforms, saving time, preventing overbookings, and expanding your revenue potential.

It wasn’t very long ago that robots were part of the sci-fi realm. We didn’t see them waltzing about, performing tasks, understanding us,...