So, why should your hotel have an official Facebook page? The most common answer is, “because everyone has one!” But there’s more to it than that.

Previously, I discussed using social media to drive direct sales and revenue. In this article, I’ll share quick, actionable tips for promoting your hotel on Instagram.

As AI-powered tools like ChatGPT, Google SGE, and Perplexity redefine how travellers plan trips, traditional SEO is no longer enough.

This guide is your introduction to the dynamic world of hotel digital marketing, covering everything from classic methods to cutting-edge AI-driven strategies. Ready to dive in and discover more?

Whether you're revamping your hotel's existing website or setting up a new one, sitting at your laptop staring at a blank screen is probably driving you crazy. The goal is nothing short of making the best hotel website, and that's what we're here for. There are four elements that, when done well, will give you the spectacular design you wish to see. And don't worry, we've got examples too.

How can you make sure your website gets its fair share of traffic? How can you bring prospective vacationers onto your site and keep them there long enough to convert? Here are three suggestions

Pop-up notifications, if implemented properly, could be the key to your hotel marketing campaign.

This article covers everything required when creating a hotel website, including SEO, booking engines, storytelling through copywriting, and more! Whether you're looking for simple hotel website design principles or exploring luxury hotel website design, this guide is for you.

Most of your marketing decisions will be based on the ultimate goal of engaging potential guests to visit your hotel website and to make their reservation directly. It is a crucial step to gaining business, yet one that is too often neglected by independent hoteliers.

A hotel website helps travellers make a decision: explore, choose, and feel great about their purchase. That's where copywriting steps in. And in the next entertaining 8 minutes, I will share its basics here for you, fellow hotelier. If you follow these tips, your hotel website will already stand out from the rest.

In this post, we’ll take a closer look at email marketing and how hotels can automate it to run more efficient, effective campaigns.

This guide presents a comprehensive overview of the importance and strategic implementation of email marketing for hotels. It showcases how, contrary to some beliefs, email marketing is a robust tool to not only enhance brand awareness but also increase sales and generate repeat business for hotels.

In the third and last part of this series, we’ll go over where to find your best stories and how to use them to convince more people to book direct.

But how do you make your stories so compelling that they get people to hit ‘book now’? For that, you need three key building blocks. Read on to discover what they are and how to use them to build a compelling story.

That’s what we’ll talk about in this three-part article series about storytelling for hotels. In part one, we’ll kick things off with a short intro on what storytelling is, why it’s so important and who your stories are for.

Let's see how hotels can captivate their audience and drive more bookings by creating a successful content marketing strategy.

For hoteliers, PR shapes guest perceptions, amplifies brand visibility, and safeguards reputation, turning one-time visitors into loyal advocates. Whether you manage a boutique inn or a global chain, mastering PR can drive bookings, enhance guest trust, and deliver measurable ROI.

When guests are in the early stages of researching and discovering brands, the priority for hotel marketers is to drive awareness and promote the facility as much as possible.

The content you create for your brand should be carefully crafted as part of your Content Marketing Strategy, focused on and for your primary target audience. Consider publishing fresh, informative, fun and inspirational content that brings value to potential customers and partners alike. Here, we share a few concrete tips and examples of what to post on Facebook, Instagram, LinkedIn, X (formerly Twitter), and TikTok.

Sadly, approximately 90% of all press kits or releases end up in the bin. So, if you do plan on writing one, follow these quick and easy tips to ensure yours gets the attention of all relevant journalists and bloggers!