A hotel website helps travellers make a decision: explore, choose, and feel great about their purchase. That's where copywriting steps in. And in the next entertaining 8 minutes, I will share its basics here for you, fellow hotelier. If you follow these tips, your hotel website will already stand out from the rest.

In this post, we’ll take a closer look at email marketing and how hotels can automate it to run more efficient, effective campaigns.

This guide presents a comprehensive overview of the importance and strategic implementation of email marketing for hotels. It showcases how, contrary to some beliefs, email marketing is a robust tool to not only enhance brand awareness but also increase sales and generate repeat business for hotels.

In the third and last part of this series, we’ll go over where to find your best stories and how to use them to convince more people to book direct.

But how do you make your stories so compelling that they get people to hit ‘book now’? For that, you need three key building blocks. Read on to discover what they are and how to use them to build a compelling story.

That’s what we’ll talk about in this three-part article series about storytelling for hotels. In part one, we’ll kick things off with a short intro on what storytelling is, why it’s so important and who your stories are for.

Let's see how hotels can captivate their audience and drive more bookings by creating a successful content marketing strategy.

For hoteliers, PR shapes guest perceptions, amplifies brand visibility, and safeguards reputation, turning one-time visitors into loyal advocates. Whether you manage a boutique inn or a global chain, mastering PR can drive bookings, enhance guest trust, and deliver measurable ROI.

When guests are in the early stages of researching and discovering brands, the priority for hotel marketers is to drive awareness and promote the facility as much as possible.

The content you create for your brand should be carefully crafted as part of your Content Marketing Strategy, focused on and for your primary target audience. Consider publishing fresh, informative, fun and inspirational content that brings value to potential customers and partners alike. Here, we share a few concrete tips and examples of what to post on Facebook, Instagram, LinkedIn, X (formerly Twitter), and TikTok.

Sadly, approximately 90% of all press kits or releases end up in the bin. So, if you do plan on writing one, follow these quick and easy tips to ensure yours gets the attention of all relevant journalists and bloggers!

This article ventures into the world of opulence, unveiling a curated list of top luxury hotel brands. As a discerning traveller or hotelier, you'll gain insights into what sets these brands apart and why they've earned a place among the largest hotel chains globally.

In this article, we’re looking at ways guest experience can be improved thanks to the emergence of new technologies.

We’ve shared eight simple tips for a great hotel website, and hope it helps your business gain more online presence and reputation.

A Channel Manager increases your online visibility and lets you take advantage of the Billboard Effect: the opportunity to sell more rooms by connecting to new Online Travel Agencies.

By leveraging key digital marketing techniques—such as website optimization, social media engagement, and performance analytics—you can attract more guests while reducing dependency on costly third-party booking platforms. Let’s dive into the core strategies that will drive your hotel’s digital success in 2025 and beyond.

This article shares some of the most effective marketing strategies for hotels and resorts. With these hotel marketing tips, you can improve online visibility and maximise revenue as well.

We will look at a few clear and concrete examples that will aid you in asking pertinent questions and building a professional yet effective hotel marketing strategy for your establishment.

Every new calendar year comes with new opportunities to boost your hotel revenue! While the holiday season remains the same, trends change every year, allowing you to develop functional strategies and effective marketing plans. Although it’s good to rely on tried-and-tested methods, you also need to consider emerging trends.

In this article I will help you list the key market segments identifiable for your hotel's BCG matrix and ask yourself the following questions to help you prioritise and make the right choices