Engaging Content Ideas for Hotel Social Media | a Comprehensive Guide
- Geordie Pete
- Nov 5
- 4 min read
The content you create for your brand should be carefully crafted as part of your Content Marketing Strategy, focused on and for your primary target audience.
Consider publishing fresh, informative, fun and inspirational content that brings value to potential customers and partners alike.
Here, we share a few concrete tips and examples of what to post on Facebook, Instagram, LinkedIn, X (formerly Twitter), and TikTok.
Best Content for Your Hotel's Facebook Fan Page
Most people spend time on Facebook for its entertainment value.
So, instead of sharing company ads and promotions, focus on maintaining a steady relationship with your "community", which is usually composed of past customers.
Share catchy images or videos and add a suitable hyperlink in the post description. Here are some ideas you can get inspired from:
Ask your guests' opinions: This enables them to participate in business decisions such as decorating, new crockery, new logo, etc. Alternatively, share their preferences by using the poll or voting options.
Share guest posts: Share posts and photos that your hotel was tagged in. You can also share guests' Instagram photos on your Facebook newsfeed (but make sure you ask their permission first).
Share news, job offers, and behind-the-scenes: Take advantage of Facebook's live video feature to give your followers a behind-the-scenes tour and show how things are run "backstage."
Share partner posts: Make a list of your key destination partners (the city's tourism board, neighbouring restaurants, bloggers, media, etc.) and share their content that most relates to your community.
Create eye-catching, fun, or humorous posts that entice your followers to comment or share them on their own feeds.
Engaging Content Ideas for Your Hotel’s Instagram Account
Many people use Instagram as a source of inspiration for entertaining, exciting photos that showcase travel, adventure, and lifestyle. Which means there's just one simple rule to follow here:
Only share striking images, following the basic guidelines of photography: nicely framed and exposed.
Leave your images free of text or a logo, unless you're sharing an inspiring quote or proverb. It's important to know that clickable links aren't allowed in Instagram posts, except on your profile or in ads.
You can manage Instagram ad campaigns from your Facebook fan page, but you'll first need to ensure your Instagram account is a company/business account. Use a social media marketing and management dashboard such as Hootsuite or Later to schedule your Instagram posts from your computer.
Here are some ideas you can use for inspiration:
Backstage / behind-the-scenes content: might be more challenging to create, but will surely be very popular.
Ask your local partners, such as the tourism board or activity tour operators, to share their photos in exchange for a mention in your posts.
Share photos and live videos during events: You can also post duplicate content on X (formerly Twitter) and make announcements on Facebook.
Use trendy Hashtags: Use the most stylish and relevant hashtags for your posts: Begin with destination-related hashtags and always geolocalise your posts!
Repost (moderately): Reposting your customers' Instagram photos is also a great way to create engagement, but make sure you ask their permission first. A few internet browser extensions are very useful in helping you do so.
Share insta stories: Use Instagram Stories templates to create regular fresh content and keep your followers engaged.
Effective Content Strategies for Your Hotel’s LinkedIn Page
If you're targeting business travellers (individuals, groups, conferences, etc.), it might be helpful to create a LinkedIn page for your hotel.
To save time, begin by sharing some of the duplicate content you already post on Facebook and use relevant hashtags to index your content by specific topics.
For example, hashtagify.me is an excellent tool for checking whether certain hashtags are popular.
If you'd like to be more proactive, here are a few more ideas of things to share:
Job and internship offers
Business news from your destination and the tourism industry
Info and news about your hotel services, such as rewards, certifications, press releases, and articles.
Optimised Content for Your Hotel's X (formerly Twitter) Account
X, which was formerly known as Twitter before its name change in 2023, is all about reaching out to key influencers such as bloggers and journalists and keeping in touch with key partners such as the tourism board, travel agencies, and other institutions.
We don't recommend investing time and money in X accounts for small hotels.
You can easily make lists of X users you like to regularly follow their news and like/retweet some of their content.
The type of content you share can be a mix of LinkedIn and Instagram posts, and if you'd like to gain attention from specific X users, tag up to 10 of them in your picture - but be careful not to spam!
Top TikTok Content Ideas for Hotels
TikTok has quickly become one of the most popular platforms for sharing short-form video content. For hotels looking to engage a younger audience or showcase their property in a fun way:
Create engaging short videos that capture the essence of your hotel experience.
Some content ideas for TikTok include:
Room tours: Show off your unique rooms and suites.
Hotel amenities: Highlight special features such as pools, spas, and dining areas.
Guest experiences: Capture candid moments or staged activities that guests can enjoy at your hotel.
Local attractions: Share nearby attractions and activities around your hotel.
Behind-the-scenes: Give viewers a peek into the daily operations of the hotel.
Remember to use popular TikTok trends and music to increase visibility. Engage with followers by responding to comments and participating in challenges.
Conclusion
We hope these few tips will help you manage your social media more efficiently. Keep in mind that social media is similar to real life: show interest in others first to gain their interest and attention in return. Create two-way discussions with your followers, rather than only communicating news and info about your business.
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