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Defining Luxury in the Hotel Industry
This article ventures into the world of opulence, unveiling a curated list of top luxury hotel brands. As a discerning traveller or hotelier, you'll gain insights into what sets these brands apart and why they've earned a place among the largest hotel chains globally.

Gavin Hughes
Oct 13, 20254 min read


Enhancing Guest Experience Through Technology
In this article, we’re looking at ways guest experience can be improved thanks to the emergence of new technologies.

Gavin Hughes
Sep 17, 20253 min read


8 Simple Tips for a Great Hotel Website
We’ve shared eight simple tips for a great hotel website, and hope it helps your business gain more online presence and reputation.

Gavin Hughes
Sep 5, 20253 min read


Top 5 Benefits of Using a Channel Manager at your Hotel
A Channel Manager increases your online visibility and lets you take advantage of the Billboard Effect: the opportunity to sell more rooms by connecting to new Online Travel Agencies.

Gavin Hughes
Sep 3, 20253 min read


The Ultimate Hotel Digital Marketing Guide
By leveraging key digital marketing techniques—such as website optimization, social media engagement, and performance analytics—you can attract more guests while reducing dependency on costly third-party booking platforms. Let’s dive into the core strategies that will drive your hotel’s digital success in 2025 and beyond.

Gavin Hughes
Jul 18, 20258 min read


7 Hotel Marketing Strategies to Increase Bookings
This article shares some of the most effective marketing strategies for hotels and resorts. With these hotel marketing tips, you can improve online visibility and maximise revenue as well.

Gavin Hughes
May 25, 20254 min read


Mastering the 4 P's of Hotel Marketing: Product, Pricing, Place, and Promotion
We will look at a few clear and concrete examples that will aid you in asking pertinent questions and building a professional yet effective hotel marketing strategy for your establishment.

Gavin Hughes
May 25, 20255 min read


From Social Media to Email: Building Your Hotel's Marketing Plan for Growth
Every new calendar year comes with new opportunities to boost your hotel revenue!
While the holiday season remains the same, trends change every year, allowing you to develop functional strategies and effective marketing plans. Although it’s good to rely on tried-and-tested methods, you also need to consider emerging trends.

Gavin Hughes
May 24, 20258 min read


Identify, Segment and Target Your Hotel Customers
In this article I will help you list the key market segments identifiable for your hotel's BCG matrix and ask yourself the following questions to help you prioritise and make the right choices

Gavin Hughes
May 23, 20252 min read


Best Hotel Channel Manager Software: Complete Guide
Channel Manager software automates hotel inventory, rates, and availability updates across all booking platforms, saving time, preventing overbookings, and expanding your revenue potential.

Gavin Hughes
Mar 1, 20259 min read


Turning Your Hotel Business Into A “Purple Cow”
How can you make your hotel stand out as unique and remarkable in comparison to the rest of the hotels in the world?

Gavin Hughes
Nov 24, 20243 min read


How to Increase Your Hotel Brand Awareness on a Budget
Find out more about what’s in a hotel marketing budget as well as our suggested steps in increasing your hotel’s brand awareness - even when on a budget!

Gavin Hughes
Nov 21, 20244 min read


Boost Your Hotel Bookings with Effective Pop-Up Strategy
The right design and content can directly impact your bookings and conversions. So we thought we’d enlighten you about different kinds of pop-ups, to help you choose a specific way to communicate with prospects.

Gavin Hughes
Sep 3, 20246 min read


6 Reasons Why you Should Embrace Contactless Technology at your Hotel
In this article, we are looking at how the adoption of contactless technology can improve competitiveness, personalization of service, and the day-to-day management of the business.

Gavin Hughes
Aug 1, 20243 min read
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