So, why should your hotel have an official Facebook page? The most common answer is, “because everyone has one!” But there’s more to it than that.

Previously, I discussed using social media to drive direct sales and revenue. In this article, I’ll share quick, actionable tips for promoting your hotel on Instagram.

For hoteliers, PR shapes guest perceptions, amplifies brand visibility, and safeguards reputation, turning one-time visitors into loyal advocates. Whether you manage a boutique inn or a global chain, mastering PR can drive bookings, enhance guest trust, and deliver measurable ROI.