Quick, responsive, and hassle-free guest communication is the best way to engage with prospects before their stay, and with even guests who are currently staying in rooms at the property. There is no need for guest communication to stop once the room's door closes, and using a real-time guest communication solution with live chat, surveys, feedback, reviews, etc., can solve issues before they become bigger problems.

Fuelled by advancements in technology and data proliferation, decision-makers are continually seeking more sophisticated ways of understanding their operations, guests, and broader market conditions. One key area that stands out in this pursuit of knowledge-based management is the growing adoption and use of business intelligence tools.