This guide presents a comprehensive overview of the importance and strategic implementation of email marketing for hotels. It showcases how, contrary to some beliefs, email marketing is a robust tool to not only enhance brand awareness but also increase sales and generate repeat business for hotels.

In the third and last part of this series, we’ll go over where to find your best stories and how to use them to convince more people to book direct.

But how do you make your stories so compelling that they get people to hit ‘book now’? For that, you need three key building blocks. Read on to discover what they are and how to use them to build a compelling story.

That’s what we’ll talk about in this three-part article series about storytelling for hotels. In part one, we’ll kick things off with a short intro on what storytelling is, why it’s so important and who your stories are for.

Let's see how hotels can captivate their audience and drive more bookings by creating a successful content marketing strategy.

For hoteliers, PR shapes guest perceptions, amplifies brand visibility, and safeguards reputation, turning one-time visitors into loyal advocates. Whether you manage a boutique inn or a global chain, mastering PR can drive bookings, enhance guest trust, and deliver measurable ROI.

When guests are in the early stages of researching and discovering brands, the priority for hotel marketers is to drive awareness and promote the facility as much as possible.

The content you create for your brand should be carefully crafted as part of your Content Marketing Strategy, focused on and for your primary target audience. Consider publishing fresh, informative, fun and inspirational content that brings value to potential customers and partners alike. Here, we share a few concrete tips and examples of what to post on Facebook, Instagram, LinkedIn, X (formerly Twitter), and TikTok.

Contents Identify Your Hotel Video's Target Audience Platform Selection: Where to Broadcast Your Hotel Video Crafting Your Hotel Video's Message Steps to Create Your Hotel Video In our complete guide on content marketing for hotels , we established that the art of storytelling has become a necessity in the tourism industry. Which better way to tell your hotel stories than through short films? Video has become an ever-present part of social media; therefore, creating and achie

Sadly, approximately 90% of all press kits or releases end up in the bin. So, if you do plan on writing one, follow these quick and easy tips to ensure yours gets the attention of all relevant journalists and bloggers!

This article ventures into the world of opulence, unveiling a curated list of top luxury hotel brands. As a discerning traveller or hotelier, you'll gain insights into what sets these brands apart and why they've earned a place among the largest hotel chains globally.

When I first heard about the power of a growth mindset, I was skeptical. Could simply changing how I think really make a difference in my...

In this article, we’re looking at ways guest experience can be improved thanks to the emergence of new technologies.

Contents Build Guest Profiles by Collecting the Right Data Implement the Right Technologies Set Up Pre-arrival & Post-Departure Guest...

Changes in customer attitudes and technological advancements have altered what it means to provide a well-rounded guest experience. Here’s how these changes will impact your hotel’s day-to-day operations.

Quick, responsive, and hassle-free guest communication is the best way to engage with prospects before their stay, and with even guests who are currently staying in rooms at the property. There is no need for guest communication to stop once the room's door closes, and using a real-time guest communication solution with live chat, surveys, feedback, reviews, etc., can solve issues before they become bigger problems.

With my experience in managing clients around the globe, and the fact that they often need help with choosing the right set of tools, I thought I'd give you some important information - an everything-to-know kind of guide - to help you make an informed choice.

Looking to maximize your hotel's revenue in 2025? Our comprehensive guide compares the top revenue management systems (RMS) to help you...

We’ve shared eight simple tips for a great hotel website, and hope it helps your business gain more online presence and reputation.

Though it's essential to choose a Channel Manager for your property, the abundance of options can make the process seem overwhelming...