In this post, we’ll take a closer look at email marketing and how hotels can automate it to run more efficient, effective campaigns.

But how do you make your stories so compelling that they get people to hit ‘book now’? For that, you need three key building blocks. Read on to discover what they are and how to use them to build a compelling story.

That’s what we’ll talk about in this three-part article series about storytelling for hotels. In part one, we’ll kick things off with a short intro on what storytelling is, why it’s so important and who your stories are for.

Let's see how hotels can captivate their audience and drive more bookings by creating a successful content marketing strategy.

For hoteliers, PR shapes guest perceptions, amplifies brand visibility, and safeguards reputation, turning one-time visitors into loyal advocates. Whether you manage a boutique inn or a global chain, mastering PR can drive bookings, enhance guest trust, and deliver measurable ROI.

This article ventures into the world of opulence, unveiling a curated list of top luxury hotel brands. As a discerning traveller or hotelier, you'll gain insights into what sets these brands apart and why they've earned a place among the largest hotel chains globally.

By leveraging key digital marketing techniques—such as website optimization, social media engagement, and performance analytics—you can attract more guests while reducing dependency on costly third-party booking platforms. Let’s dive into the core strategies that will drive your hotel’s digital success in 2025 and beyond.

This article shares some of the most effective marketing strategies for hotels and resorts. With these hotel marketing tips, you can improve online visibility and maximise revenue as well.

We will look at a few clear and concrete examples that will aid you in asking pertinent questions and building a professional yet effective hotel marketing strategy for your establishment.

Every new calendar year comes with new opportunities to boost your hotel revenue! While the holiday season remains the same, trends change every year, allowing you to develop functional strategies and effective marketing plans. Although it’s good to rely on tried-and-tested methods, you also need to consider emerging trends.

In this article I will help you list the key market segments identifiable for your hotel's BCG matrix and ask yourself the following questions to help you prioritise and make the right choices

How can you make your hotel stand out as unique and remarkable in comparison to the rest of the hotels in the world?

Find out more about what’s in a hotel marketing budget as well as our suggested steps in increasing your hotel’s brand awareness - even when on a budget!