In this post, we’ll take a closer look at email marketing and how hotels can automate it to run more efficient, effective campaigns.

In the third and last part of this series, we’ll go over where to find your best stories and how to use them to convince more people to book direct.

But how do you make your stories so compelling that they get people to hit ‘book now’? For that, you need three key building blocks. Read on to discover what they are and how to use them to build a compelling story.

For hoteliers, PR shapes guest perceptions, amplifies brand visibility, and safeguards reputation, turning one-time visitors into loyal advocates. Whether you manage a boutique inn or a global chain, mastering PR can drive bookings, enhance guest trust, and deliver measurable ROI.

This article ventures into the world of opulence, unveiling a curated list of top luxury hotel brands. As a discerning traveller or hotelier, you'll gain insights into what sets these brands apart and why they've earned a place among the largest hotel chains globally.

With my experience in managing clients around the globe, and the fact that they often need help with choosing the right set of tools, I thought I'd give you some important information - an everything-to-know kind of guide - to help you make an informed choice.

We’ve shared eight simple tips for a great hotel website, and hope it helps your business gain more online presence and reputation.

This article shares some of the most effective marketing strategies for hotels and resorts. With these hotel marketing tips, you can improve online visibility and maximise revenue as well.

We will look at a few clear and concrete examples that will aid you in asking pertinent questions and building a professional yet effective hotel marketing strategy for your establishment.

Every new calendar year comes with new opportunities to boost your hotel revenue! While the holiday season remains the same, trends change every year, allowing you to develop functional strategies and effective marketing plans. Although it’s good to rely on tried-and-tested methods, you also need to consider emerging trends.

In this article I will help you list the key market segments identifiable for your hotel's BCG matrix and ask yourself the following questions to help you prioritise and make the right choices

Any GDS you choose should function just as any other integration you have - it should simply connect to your hotel's Channel Manager seamlessly. So here's covering the basics:

There are several definitions of what a Global Distribution System (or GDS) is and we could refer to any of those. However, for this article, we are going to suggest this: GDS are complex databases and reservation systems for flights, hotels, and auxiliary travel products like car hire and activities.

How can you make your hotel stand out as unique and remarkable in comparison to the rest of the hotels in the world?

Find out more about what’s in a hotel marketing budget as well as our suggested steps in increasing your hotel’s brand awareness - even when on a budget!

In this article, we’ll help you understand more about this innovative hotel distribution technique and whether you should consider it for your property.

The right design and content can directly impact your bookings and conversions. So we thought we’d enlighten you about different kinds of pop-ups, to help you choose a specific way to communicate with prospects.